Each year SAT.1 invites the employees of agencies to present to them the program of the upcoming year. The aim of the event is to - especially for new programmes - establish high confidence in the upcoming content that ideally is followed by reservations of advertising slots. A multisensory experience communicated the multi-staged marketing concept. With tons of sand the event locations were turned into actual sand islands accompanied by interactive activities and a corresponding framework program, which in turn created the desired lasting effect of this marketing event.